What is missing—and how you can help
The white paper brought published findings together. It also exposed gaps: important questions about MSP sales that those sources could not answer. Our next step is to collect information directly from the community.
Current status: test mode. Test answers and test email preferences are excluded from the real research and delivery lists.
Explore the surveyWhat the white paper could not tell us
The main problem is the evidence available to build it. The sources cover different audiences and measure different things. Some publish only summaries or leave important details unclear. That limits the comparisons we can make.
- Reliable sales benchmarks. The reviewed evidence does not establish representative MSP win rates or sales-cycle lengths.
- Which channels pay off. Referrals are reported as important, but the reviewed data does not reliably compare the full costs and profits of acquisition channels.
- How results differ across MSPs. We do not have enough independent evidence to compare sales outcomes across business sizes and selling models.
- What goes with better results. Profit comparisons show differences without explaining their causes. Customer intentions and reported losses also come from different groups.
- Consistent definitions and time periods. Some source material does not provide enough detail to interpret a figure as a comparable benchmark.
These are gaps and limits described in the white paper, not evidence that every finding in it is wrong. See the white paper’s source notes and methods.
Our new approach: ask MSPs directly
Choose the quick snapshot—11 questions, about five minutes—or the fuller survey—42 core questions, about twenty minutes. Both ask about your business and sales results. The fuller version adds detail about your sales practices, costs, client retention, and growth.
Historical questions use a defined calendar year, currently 2025, rather than mixing different twelve-month periods. Future goals are kept separate. Answers can be marked as recorded, estimated, not tracked, or not applicable. An honest gap in tracking is useful information too.
The quick and full versions collect different amounts of detail. We plan to analyze shared questions together where appropriate and report full-survey findings using only the people who answered those questions.
How your contribution helps
Your answers can help describe where participating MSPs find customers, how sales decisions turn out, what acquiring new clients costs, and how selling is organized. Fuller responses can help investigate retention, recurring-revenue changes, and the practices that appear alongside different results.
We need a range of MSP experiences, including businesses that do not have a dedicated salesperson or complete records. More varied participation can broaden the picture, but it will not automatically make the sample representative of every MSP.
We will look for patterns and report uncertainty. We will not treat an association as proof that a practice caused better sales. Some questions may remain unanswered if too few usable responses are available.
What happens to your answers
- You answer and review. Use the question definitions and evidence labels, then review your answers before submission. No name, email, or sign-in screen is required.
- You get your personal report. Your report is based on your submitted answers. It is available immediately without an email address and is separate from the future community report.
- Research responses are prepared for analysis. When the study opens, submitted research answers will contribute to group findings. Test and local-preview answers are excluded. Standard research exports exclude session identities, company names, free text, and conversations.
- We plan to publish the community findings. The final report should state who participated, the collection dates, usable response counts, definitions, analysis choices, and limitations. It will distinguish recorded answers from estimates and identify the response base for each finding.
Before final analysis, we plan to review missing answers, inconsistent figures, and possible duplicate submissions. Group comparisons will depend on having enough usable responses and protecting participants. Detailed analysis and publication rules still need to be finalized before launch.
How to receive the final report
After submitting, you can separately choose to leave an email address for the published study findings. The plan is to email that opt-in list a link to the final community report when it is published. There is no publication date announced yet; delivery arrangements are still being finalized.
Your email is stored on a separate results list, without a survey-response or session identifier. It is not added to your answers. This opt-in is for the study findings, not sales outreach. You can participate and view your personal results without joining the list.
In the current test mode, an email submitted at the end is a test preference. It does not register you for the real report mailing. Please opt in again when the research study opens.
Your privacy and the study’s limits
A private browser session saves progress. Return in the same browser; changing devices or clearing site data can lose access, so download your personal report when you finish. Authorized administrators can access underlying records, and service providers maintain operational logs. Avoid putting client identities or sensitive details into text or chat.
Participation is voluntary and responses are self-reported. This is not an audit of company records. An anonymous browser session does not enforce one response per business. We will describe these limits in the final report rather than present the results as a guaranteed industry benchmark.