MSPs deserve a clearer picture of what helps them find clients, win business, and grow relationships. Our goal is to build a trusted source of sales information with the community’s help.
Explore the research freely. No email or sign-in required.
Our 25-page white paper brings together selected published research on MSP sales, contract profit, buyer needs, and retention. Each finding comes with its source and limits.
Explore the findings and download the report →How we built the white paper →The reviewed evidence leaves important questions unanswered: how different MSPs sell, what winning a customer costs, and which practices go with better results. We are preparing a study that asks MSPs directly.
Our approach and how your contribution helps →Explore the assessment →We want the next report to reflect real MSP experiences, with clear definitions, honest limits, and findings people can understand. Participants can see their personal results immediately and, when the research study opens, separately opt in to receive the final community report.
The assessment page shows the current study status and participation details. Test responses are excluded from published findings.
Learn about the next study →