Better Sales Results for MSPs
What should you look at beyond the number of deals you close? This white paper brings published research together to help you ask better questions about finding clients, winning profitable business, and keeping customers.
We’ve combed through the published research so you don’t have to. See what the evidence can tell you—and which questions it still cannot answer.
By ThreatCaptain · A review of third-party research.
PDF · 25 pages · No email or sign-in required
Look at your sales business through better questions
The report examines published research around questions like these:
- Are you winning the right business? Look beyond contract counts and consider what the research measures about contract profit.
- What do you really know about your best source of new clients? Explore the evidence on referrals, marketing channels, and the cost of winning customers.
- What are buyers looking for? Examine research on security buyers’ needs, with a clear explanation of who was studied.
- What should you ask about keeping clients? Explore research on trust, switching intentions, and the difference between what customers say and what they do.
Know which findings fit your MSP
Each finding includes its source and limits, so you can judge how closely the people and businesses studied match your own. Broader buyer and reseller research is clearly labeled.
The white paper is a review of selected published research, not a guide promising better sales or a personalized benchmark for your business. Its purpose is to help you understand the evidence and recognize what remains unknown.
The research behind the report
Our source material includes reports, publisher summaries, and academic research from the following organizations and authors. This is a source list, not a list of endorsements. The white paper explains which audiences each study covers and how its evidence is used.
Read the research. Bring your own questions.
Download the complete white paper for the findings, comparisons, source notes, and unanswered questions behind the next stage of our research.
Download the free white paperHelp build the next report
Your MSP’s experience can help us investigate the questions published research leaves open. See what we plan to study and how you can contribute.
Explore the survey